ShiftKey
Sales & Marketing, Brand Identity Systems, Email & Social Design, Print & Digital Production, B2B Strategy, Multi-Channel Campaigns
As a contract designer embedded within the ShiftKey marketing team, I partner daily with a lead copywriter to translate complex staffing technology into a cohesive, high-impact brand. My work spans the entire ecosystem, creating strategic assets for both healthcare facilities and the independent professionals who use the platform. From high-level sales collateral and educational white papers to targeted email campaigns and social media, I ensure every touchpoint—digital or physical—maintains a professional and reliable visual language. This case study explores how we simplified the ShiftKey story across every channel to empower our sales team and engage our user community.
Brand Identity by Instrument
Designer Alex Flores
Copywriter Amy Arani
Bridging the Gap: Sales Enablement & Education
My primary focus began with distilling ShiftKey’s complex staffing technology into digestible, high-value assets for our sales teams. Working alongside a copywriter, I designed comprehensive white papers and targeted sell sheets that serve as the "source of truth" for healthcare facilities and independent professionals. These pieces required a careful balance of data-heavy layouts and clean, approachable brand aesthetics. By streamlining this collateral, we provided the sales department with a professional toolkit that clearly communicates ShiftKey's value proposition at every stage of the funnel.
Connecting at Scale: Digital Outreach & Engagement
With the brand’s core messaging established, the focus shifts to reaching our audience where they live: in their inboxes and on their feeds. I design high-conversion email campaigns and social media assets for Instagram that translate ShiftKey’s professional identity into engaging, mobile-friendly formats. Whether I'm designing a targeted email to re-engage healthcare facilities or a social post to celebrate our community of independent professionals, the goal remains the same: driving action through clean, thumb-stopping design. By maintaining a tight visual rhythm between our digital channels and our print collateral, I ensure a seamless brand experience for every user, no matter how they first encounter ShiftKey.
